The Ernst and Young business plan guide - Ford, Brian R.; Bornstein, Jay; Pruitt, Patrick T.; Siegel, Eric S. (Hoboken, NJ : John Wiley, 2007)
Pt. I. The purpose of a business plan -- Ch. 1. The business plan -- Ch. 2. Who reads the business plan? -- Ch. 3. Legal forms of a business -- Ch. 4. Due diligence -- Pt. II. An in-depth look at a business plan -- Ch. 5. Contents -- Ch. 6. Executive summary -- Ch. 7. General company description -- Ch. 8. Products and services -- Ch. 9. Marketing plan -- . 10. Operational plan -- Ch. 11. Management and organization -- Ch. 12. Major milestones -- Ch. 13. Structure and capitalization -- Ch. 14. Financial plan -- Ch. 15. Confidentiality agreements -- Ch. 16. Further considerations -- Pt. III. Other resources for entrepreneurs -- Ch. 17. Resources for entrepreneurs -- Ch. 18. Conclusion
Rev. ed. of: The Ernst & Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. c1993
Includes bibliographical references
Keywords: Business planning; New business enterprises -- Planning