Business to business market research : understanding and measuring business markets

Bibliographic Details
Main Author: McNeil, Ruth (Author)
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page , 2006
Edition:[South Asian ed.]
Series:Market research in practice series
Subjects:

MARC

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090 0 0 |a HF5415.1263   |b .M365 2006 
100 1 |a McNeil, Ruth ,   |e author 
245 1 0 |a Business to business market research :   |b understanding and measuring business markets   |c Ruth McNeil 
250 |a [South Asian ed.] 
260 |a London ; Sterling, VA :   |b Kogan Page ,   |c 2006 
300 |a x, 310 p. :   |b ill. ;   |c 24 cm. 
440 0 |a Market research in practice series 
504 |a Includes bibliographical references (p. 299-301) and index 
650 0 |a Industrial marketing   |x Research 
999 |a 1000111614   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus