Business to business market research : understanding and measuring business markets
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Sterling, VA :
Kogan Page ,
2006
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| Edition: | [South Asian ed.] |
| Series: | Market research in practice series
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| Subjects: |
| Physical Description: | x, 310 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 299-301) and index |
| ISBN: | 0749447702 |