International business : a managerial perspective

Bibliographic Details
Main Authors: Griffin, Ricky W. (Author), Pustay, Michael W. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson/Prentice Hall , c2005
Edition:4th ed
Subjects:
Table of Contents:
  • The world's marketplace
  • The international environment
  • Managing international business
  • Managing international business operations