Marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
Table of Contents:
- Pt. 1 Initiating the marketing process
- Pt. 2 Understanding buyers and markets
- Pt. 3 Targeting marketing opportunities
- Pt. 4 Satisfying marketing opportunities
- Pt. 5 Managing the marketing process