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00000cam a2200000 7i4500 |
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0000050821 |
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20080630093000.0 |
| 008 |
060925s2006 nyu eng |
| 020 |
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|a 0072828803
|
| 090 |
0 |
0 |
|a HF5415
|b .M2947 2006
|
| 245 |
0 |
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|a Marketing
|c Roger A. Kerin ... [et al.]
|
| 250 |
|
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|a 8th ed
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill/Irwin ,
|c c2006
|
| 300 |
|
|
|a xlvi, 733 p. :
|b col. ill., col. maps ;
|c 29 cm.
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references (p. 673-700) and indexes
|
| 505 |
0 |
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|a Pt. 1 Initiating the marketing process -- Pt. 2 Understanding buyers and markets -- Pt. 3 Targeting marketing opportunities -- Pt. 4 Satisfying marketing opportunities -- Pt. 5 Managing the marketing process
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Kerin, Roger A. ,
|e author
|
| 999 |
|
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|a 1000108225
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|