Marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
c2006
|
| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xlvi, 733 p. col. ill., col. maps 29 cm |
|---|---|
| ISBN: | 0072828803 |