Marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xlvi, 733 p. : col. ill., col. maps ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 673-700) and indexes |
| ISBN: | 0072828803 |