Services, marketing and management

Bibliographic Details
Main Author: Gilmore, Audrey (Author)
Format: Book
Language:English
Published: London : Sage Publications , c2003
Subjects:
Online Access:Publisher description
Table of contents only

MARC

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008 060810s2003 enk eng
020 |a 0761941576 
020 |a 0761941584 (pbk.) 
090 0 0 |a HD9980.5   |b .G55 2003 
100 1 |a Gilmore, Audrey ,   |e author 
245 1 0 |a Services, marketing and management   |c Audrey Gilmore 
260 |a London :   |b Sage Publications ,   |c c2003 
300 |a 215 p. :   |b ill. ;   |c 25 cm. 
504 |a Includes bibliographical references and indexes 
505 0 |a 1. Underlying themes -- 2. Managing services -- 3. Service management issues 
650 0 |a Service industries   |x Management 
650 0 |a Service industries   |x Marketing 
856 4 1 |3 Publisher description   |u http://www.loc.gov/catdir/enhancements/fy0657/2002115868-d.html 
856 4 1 |3 Table of contents only   |u http://www.loc.gov/catdir/enhancements/fy0657/2002115868-t.html 
999 |a 1000107808   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000107809   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus