Value-driven channel strategy : extending the lean approach

Bibliographic Details
Main Authors: Reidenbach, R. Eric (Author), Goeke, Reginald W. (Author)
Format: Book
Language:English
Published: Milwaukee : ASQ Quality Press , c2006
Subjects:
Description
Physical Description:xv, 171 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 163) and index
ISBN:0873896599