Reidenbach, R. E., & Goeke, R. W. (2006). Value-driven channel strategy: Extending the lean approach. ASQ Quality Press.
Chicago Style (17th ed.) CitationReidenbach, R. Eric, and Reginald W. Goeke. Value-driven Channel Strategy: Extending the Lean Approach. Milwaukee: ASQ Quality Press, 2006.
MLA (9th ed.) CitationReidenbach, R. Eric, and Reginald W. Goeke. Value-driven Channel Strategy: Extending the Lean Approach. ASQ Quality Press, 2006.
Warning: These citations may not always be 100% accurate.