Marketing
| Format: | Book |
|---|---|
| Published: |
New York
McGraw-Hill/Irwin
c2006
|
| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xivi, 733 p. col. ill., col. maps 28 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| ISBN: | 0071116087 0071116091 |