Marketing
| Format: | Book |
|---|---|
| Published: |
New York :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xivi, 733 p. : col. ill., col. maps ; 28 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliography: | Including bibliographical references (p. 673-700) and index |
| ISBN: | 0071116087 0071116091 |