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| 001 |
0000049995 |
| 005 |
20210110093000.0 |
| 008 |
060523s2007 |
| 020 |
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|a 0073137634
|
| 090 |
0 |
0 |
|a HF5415.13
|b .P387 2007
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| 100 |
0 |
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|a Peter, J. Paul ,
|e author
|
| 245 |
1 |
0 |
|a Marketing management :
|b knowledge and skills
|c J.Paul Peter, James H.Donnelly, Jr.
|
| 250 |
|
|
|a 8th ed
|
| 260 |
|
|
|a Boston :
|b McGraw-Hill Irwin ,
|c c2007
|
| 300 |
|
|
|a xvii, 813 p. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
1 |
|
|a Donnelly, James H. ,
|e author
|
| 999 |
|
|
|a 1000107266
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|