Marketing management knowledge and skills
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
McGraw-Hill Irwin
c2007
|
| Edition: | 8th ed |
| Subjects: |
MARC
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| 090 | 0 | 0 | |a HF5415.13 |b .P387 2007 |
| 100 | 0 | |a Peter, J. Paul |e author | |
| 245 | 1 | 0 | |a Marketing management |b knowledge and skills |c J.Paul Peter, James H.Donnelly, Jr. |
| 250 | |a 8th ed | ||
| 260 | |a Boston |b McGraw-Hill Irwin |c c2007 | ||
| 300 | |a xvii, 813 p. |c 25 cm | ||
| 650 | 0 | |a Marketing |x Management |v Case studies | |
| 700 | 1 | |a Donnelly, James H. |e author | |
| 999 | |a 1000107266 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||