Marketing management : knowledge and skills
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston :
McGraw-Hill Irwin ,
c2007
|
| Edition: | 8th ed |
| Subjects: |
| Physical Description: | xvii, 813 p. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073137634 |