Marketing management knowledge and skills

Marketing management knowledge and skills

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
Format: Book
Published: Boston McGraw-Hill Irwin c2007
Edition:8th ed
Subjects:
Marketing > Management > Case studies
Description
Physical Description:xvii, 813 p. 25 cm
ISBN:0073137634

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