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00000cam a2200000 7i4500 |
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20080105093000.0 |
| 008 |
060522s2003 mau eng |
| 020 |
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|a 0072827033
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| 090 |
0 |
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|a HF5415.1265
|b .R6185 2003
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| 100 |
1 |
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|a Roberts, Mary Lou ,
|e author
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| 245 |
1 |
0 |
|a Internet marketing :
|b integrating online and offline strategies
|c Mary Lou Roberts
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| 260 |
2 |
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|a New York :
|b McGraw-Hill Irwin ,
|c c2003
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| 300 |
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|a xix, 471 p. :
|b ill. (some col.) ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a Marketing on the Internet: new medium, new channel, or new creation? -- The Internet value chain -- Business models and strategies: the B2C space -- Business models and strategies: the b2b space -- The direct-response and database foundations of Internet marketing -- Understanding the Internet consumer -- Customer acquisition and branding -- Customer relationship development and management -- Developing and maintaining effective Web sites -- Measuring and evaluating Web marketing programs -- Customer dervice and support in Web space -- Social and regulatory issues I: consumer data privacy -- Social and regulatory issues II: security, authentication, and intellectual property -- Leveraging the marketing knowledge asset -- Going forward
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| 650 |
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0 |
|a Internet marketing
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| 999 |
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|a 1000106570
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|