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00000cam a2200000 7i4500 |
| 001 |
0000049688 |
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20210110093000.0 |
| 008 |
060711s2006 nyu eng |
| 020 |
|
|
|a 007296216X
|
| 090 |
0 |
0 |
|a HF5415.13
|b .P388 2006
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| 100 |
1 |
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|a Peter, J. Paul ,
|e author
|
| 245 |
1 |
2 |
|a A preface to marketing management
|c J. Paul Peter, James H. Donnelly
|
| 250 |
|
|
|a 10th ed
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill Irwin ,
|c c2006
|
| 300 |
|
|
|a xiv, 254 p. :
|b ill ;
|c 27 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Donnelly, James H. ,
|e author
|
| 999 |
|
|
|a 1000105090
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|