A preface to marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwin
c2006
|
| Edition: | 10th ed |
| Subjects: |
MARC
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| 001 | 0000049688 | ||
| 008 | 060711s2006 nyu eng | ||
| 020 | |a 007296216X | ||
| 090 | 0 | 0 | |a HF5415.13 |b .P388 2006 |
| 100 | 1 | |a Peter, J. Paul |e author | |
| 245 | 1 | 2 | |a A preface to marketing management |c J. Paul Peter, James H. Donnelly |
| 250 | |a 10th ed | ||
| 260 | 2 | |a New York |b McGraw-Hill Irwin |c c2006 | |
| 300 | |a xiv, 254 p. |b ill |c 27 cm | ||
| 650 | 0 | |a Marketing |x Management | |
| 700 | 1 | |a Donnelly, James H. |e author | |
| 999 | |a 1000105090 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||