A preface to marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin ,
c2006
|
| Edition: | 10th ed |
| Subjects: |
| Physical Description: | xiv, 254 p. : ill ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007296216X |