Peter, J. P., & Donnelly, J. H. (2006). A preface to marketing management (10th ed.). McGraw-Hill Irwin.
Chicago Style (17th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 10th ed. New York: McGraw-Hill Irwin, 2006.
MLA (9th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 10th ed. McGraw-Hill Irwin, 2006.
Warning: These citations may not always be 100% accurate.