Strategic marketing

Bibliographic Details
Main Authors:	Cravens, David W. (Author), Piercy, Nigel F. (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. McGraw-Hill/Irwin c2006
Edition:	8th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Decision making Marketing > Management Marketing > Management > Case studies

Strategic marketing by Cravens, David W.

Published 2000

Published 1991

Published 1982