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00000cam a2200000 7i4500 |
| 001 |
0000049687 |
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20070821093000.0 |
| 008 |
060816 mau i eng |
| 020 |
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|a 0072966343
|
| 090 |
0 |
0 |
|a HF5415.135
|b .C72 2006
|
| 100 |
1 |
|
|a Cravens, David W. ,
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens, Nigel F. Piercy
|
| 250 |
|
|
|a 8th ed
|
| 260 |
2 |
|
|a Boston, Mass. :
|b McGraw-Hill/Irwin ,
|c c2006
|
| 300 |
|
|
|a xvii, 726 p. :
|b ill ;
|c 27 cm.
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 500 |
|
|
|a Various multi-media instructional materials are available to supplement the text
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
1 |
|
|a Piercy, Nigel F. ,
|e author
|
| 999 |
|
|
|a 1000105089
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|