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060816 mau i eng |
| 020 |
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|a 0072966343
|
| 090 |
0 |
0 |
|a HF5415.135
|b .C72 2006
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| 100 |
1 |
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|a Cravens, David W.
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens, Nigel F. Piercy
|
| 250 |
|
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|a 8th ed
|
| 260 |
2 |
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|a Boston, Mass.
|b McGraw-Hill/Irwin
|c c2006
|
| 300 |
|
|
|a xvii, 726 p.
|b ill
|c 27 cm
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
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| 650 |
|
0 |
|a Marketing
|x Decision making
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
1 |
|
|a Piercy, Nigel F.
|e author
|
| 999 |
|
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|a 1000105089
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|