Strategic marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
c2006
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| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xvii, 726 p. ill 27 cm |
|---|---|
| ISBN: | 0072966343 |