Strategic marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: | Various multi-media instructional materials are available to supplement the text |
|---|---|
| Physical Description: | xvii, 726 p. : ill ; 27 cm. |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0072966343 |