Marketing communications : a European perspective

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Marketing communications : a European perspective

Bibliographic Details
Main Authors:	Pelsmacker, Patrick de (Author), Bergh, Joeri van den , 1971- (Author), Geuens, Maggie , 1969- (Author)
Format:	Book
Published:	Harlow, England : Pearson Education , c2004
Edition:	2nd ed
Subjects:	Communication in marketing

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