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20170111.0 |
| 008 |
060123s2004 |
| 020 |
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|a 0273685007 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.123
|b .P45 2004
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| 100 |
0 |
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|a Pelsmacker, Patrick de ,
|e author
|
| 245 |
1 |
0 |
|a Marketing communications :
|b a European perspective
|c Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
|
| 250 |
|
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|a 2nd ed
|
| 260 |
2 |
|
|a Harlow, England :
|b Pearson Education ,
|c c2004
|
| 300 |
|
|
|a xv, 578 p. :
|b col. ill ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
1 |
|
|a Bergh, Joeri van den ,
|d 1971- ,
|e author
|
| 700 |
1 |
|
|a Geuens, Maggie ,
|d 1969- ,
|e author
|
| 999 |
|
|
|a 1000105047
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|