Marketing communications : a European perspective
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Harlow, England :
Pearson Education ,
c2004
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xv, 578 p. : col. ill ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273685007 (pbk.) |