APA (7th ed.) Citation

Pelsmacker, P. d., Bergh, J. v. d. ., & Geuens, M.. (2004). Marketing communications: A European perspective (2nd ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Pelsmacker, Patrick de, Joeri van den Bergh, and Maggie Geuens. Marketing Communications: A European Perspective. 2nd ed. Harlow, England: Pearson Education, 2004.

MLA (9th ed.) Citation

Pelsmacker, Patrick de, et al. Marketing Communications: A European Perspective. 2nd ed. Pearson Education, 2004.