|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000049496 |
| 008 |
051219s2002 |
| 020 |
|
|
|a 0273655000 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .F44 2002
|
| 100 |
0 |
|
|a Fill, Chris
|e author
|
| 245 |
1 |
0 |
|a Marketing communications
|b contexts, strategies and applications
|c Chris Fill
|
| 250 |
|
|
|a 3rd ed
|
| 260 |
2 |
|
|a Harlow, Essex, England
|b Financial Times/Prentice Hall
|c 2002
|
| 300 |
|
|
|a xxi, 790 p.
|b ill.
|c 25 cm
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Marketing channels
|
| 650 |
|
0 |
|a Sales promotion
|
| 999 |
|
|
|a 1000104696
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|