Essentials of marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Harlow, ENG.
FT/Prentice Hall
c2003
|
| Edition: | 2nd ed |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000049492 | ||
| 008 | 051219s2003 | ||
| 020 | |a 0273658581 (pbk.) | ||
| 090 | 0 | 0 | |a HF5415 |b .B485 2003 |
| 100 | 0 | |a Blythe, Jim |e author | |
| 245 | 1 | 0 | |a Essentials of marketing communications |c Jim Blythe |
| 250 | |a 2nd ed | ||
| 260 | 2 | |a Harlow, ENG. |b FT/Prentice Hall |c c2003 | |
| 300 | |a x, 267 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 1000104690 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||