Essentials of marketing communications

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Essentials of marketing communications

Bibliographic Details
Main Author:	Blythe, Jim (Author)
Format:	Book
Published:	Harlow, ENG. FT/Prentice Hall c2003
Edition:	2nd ed
Subjects:	Marketing

Description
Physical Description:	x, 267 p. ill. 24 cm
ISBN:	0273658581 (pbk.)