APA (7th ed.) Citation

Blythe, J. (2003). Essentials of marketing communications (2nd ed.). FT/Prentice Hall.

Chicago Style (17th ed.) Citation

Blythe, Jim. Essentials of Marketing Communications. 2nd ed. Harlow, ENG: FT/Prentice Hall, 2003.

MLA (9th ed.) Citation

Blythe, Jim. Essentials of Marketing Communications. 2nd ed. FT/Prentice Hall, 2003.