Marketing management : an Asian perspective

Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Published: Singapore : Pearson/Prentice Hall , c2003
Edition:3rd ed
Subjects:

MARC

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090 0 0 |a HF5415.13   |b .M274 2003 
245 0 0 |a Marketing management :   |b an Asian perspective   |c Philip Kotler ... [et al.] 
250 |a 3rd ed 
260 2 |a Singapore :   |b Pearson/Prentice Hall ,   |c c2003 
300 |a xxvi, 771 p. :   |b col. ill. ;   |c 26 cm. 
504 |a Includes bibliographical references and indexes 
650 0 |a Marketing   |x Management 
650 0 |a Marketing   |z Asia   |x Management 
700 1 |a Kotler, Philip ,   |e author 
999 |a 1000104603   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus