Marketing management : an Asian perspective
| Main Author: | |
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| Format: | Book |
| Published: |
Singapore :
Pearson/Prentice Hall ,
c2003
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| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxvi, 771 p. : col. ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0131066250 |