Win the competition game : aligning competitive strategy, value discipline and service quality to improve business performance
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| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur :
Awesome Books Publishing ,
2000
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| Subjects: |
Table of Contents:
- Introduction
- Competitive strategy
- Competitive advantage
- Value discipline concept
- Differentiation and service quality concept
- Consumer behaviour services
- The power of a competitive strategy