Marketing mistakes and successes
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Hoboken, NJ :
John Wiley & Sons ,
2004
|
| Edition: | 9th ed |
| Subjects: |
MARC
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| 008 | 050905s2004 | ||
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| 090 | 0 | 0 | |a HF5415.1 |b .H37 2004 |
| 100 | 0 | |a Hartley, Robert F. , |e author | |
| 245 | 1 | 0 | |a Marketing mistakes and successes |c Robert F. Hartley |
| 250 | |a 9th ed | ||
| 260 | 2 | |a Hoboken, NJ : |b John Wiley & Sons , |c 2004 | |
| 300 | |a viii, 360 p. ; |c 23 cm. | ||
| 650 | 0 | |a Marketing |z United States |v Case studies | |
| 999 | |a 1000102336 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||