APA (7th ed.) Citation

Hartley, R. F. (2004). Marketing mistakes and successes (9th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Hartley, Robert F. Marketing Mistakes and Successes. 9th ed. Hoboken, NJ: John Wiley & Sons, 2004.

MLA (9th ed.) Citation

Hartley, Robert F. Marketing Mistakes and Successes. 9th ed. John Wiley & Sons, 2004.