Global marketing and advertising understanding cultural paradoxes

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Global marketing and advertising understanding cultural paradoxes

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943- (Author)
Format:	Book
Published:	Thousand Oaks, CA Sage Publications c2005
Edition:	2nd ed
Subjects:	Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies Target marketing > Cross-cultural studies

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