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00000cam a2200000 7i4500 |
| 001 |
0000049009 |
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20190218093000.0 |
| 008 |
050814s2005 |
| 020 |
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|a 1412914760
|
| 090 |
0 |
0 |
|a HF5415.127
|b .M66 2005
|
| 100 |
0 |
|
|a Mooij, Marieke K. de ,
|d 1943- ,
|e author
|
| 245 |
1 |
0 |
|a Global marketing and advertising :
|b understanding cultural paradoxes
|c Marieke de Mooij
|f foreword by Geert Hofstede
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a Thousand Oaks, CA :
|b Sage Publications ,
|c c2005
|
| 300 |
|
|
|a xvi, 269 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|x Cross-cultural studies
|
| 650 |
|
0 |
|a Consumer behavior
|x Cross-cultural studies
|
| 650 |
|
0 |
|a Target marketing
|x Cross-cultural studies
|
| 999 |
|
|
|a 1000102239
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|