Global marketing and advertising : understanding cultural paradoxes
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| Format: | Book |
| Published: |
Thousand Oaks, CA :
Sage Publications ,
c2005
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xvi, 269 p. : ill. ; 25 cm. |
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| Bibliography: | Includes index |
| ISBN: | 1412914760 |