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| 001 |
0000048856 |
| 005 |
20050925.0 |
| 008 |
050626s2004 |
| 020 |
|
|
|a 0072537728
|
| 090 |
0 |
0 |
|a HF5821
|b .B62 2004 kit
|
| 100 |
0 |
|
|a Arens, William F. ,
|e author
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c William F. Arens
|
| 250 |
|
|
|a 9th ed
|
| 260 |
2 |
|
|a New York, NY :
|b McGraw-Hill/Irwin ,
|c c2004
|
| 300 |
|
|
|a xlii, 617, (62) p. :
|b ill. (some col.) ;
|c 28 cm.
|e 2 CD-ROM (4 3/4 in.)
|
| 440 |
0 |
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 999 |
|
|
|a 1000102013
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000102014
|b CD-ROM
|c Close Access
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000102015
|b CD-ROM
|c Close Access
|e Gong Badak Campus
|