Contemporary advertising
| Main Author: | |
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| Format: | Book |
| Published: |
New York, NY :
McGraw-Hill/Irwin ,
c2004
|
| Edition: | 9th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xlii, 617, (62) p. : ill. (some col.) ; 28 cm. 2 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0072537728 |