Basic marketing : a global-managerial approach

Bibliographic Details
Main Authors:	Perreault, William D. (Author), McCarty, E. Jerome [ (Edmund Jerome)] (Author)
Format:	Book
Published:	Boston, Mass. : McGraw Hill , c2005
Edition:	15th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Management

Basic marketing : a global-managerial approach by Perreault, William D., McCarty, E. Jerome [ (Edmund Jerome)]

Published 1996