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| 005 |
20081224093000.0 |
| 008 |
050623s2005 |
| 020 |
|
|
|a 0072525231
|
| 020 |
|
|
|a 0072947039
|
| 090 |
0 |
0 |
|a HF5415.15
|b .M369 2005 kit
|
| 100 |
1 |
|
|a Perreault, William D. ,
|e author
|
| 245 |
1 |
0 |
|a Basic marketing :
|b a global-managerial approach
|c William D. Perreault, E. Jerome McCarthy
|
| 250 |
|
|
|a 15th ed
|
| 260 |
2 |
|
|a Boston, Mass. :
|b McGraw Hill ,
|c c2005
|
| 300 |
|
|
|a xli, 793 (22) p. :
|b col. ill. ;
|c 29 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 500 |
|
|
|a Accompanied by: Applications in basic marketing: clippings from the popular business press (214 p. : ill. ; 26 cm.)
|
| 504 |
|
|
|a Includes bibliographical references [p. 725-787] and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a McCarty, E. Jerome [
|q (Edmund Jerome)] ,
|e author
|
| 740 |
0 |
2 |
|a Applications in basic marketing : clippings from the popular business press
|
| 999 |
|
|
|a 1000102035
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000102037
|b CD-ROM
|c Close Access
|e Gong Badak Campus
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| 999 |
|
|
|a 1000106150
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
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|a 1000106151
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000106152
|b CD-ROM
|c Close Access
|e Gong Badak Campus
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| 999 |
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|a 1000106153
|b CD-ROM
|c Close Access
|e Gong Badak Campus
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|a 1000106154
|b CD-ROM
|c Close Access
|e Gong Badak Campus
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|a 1000106155
|b CD-ROM
|c Close Access
|e Gong Badak Campus
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| 999 |
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|a 1000106156
|b CD-ROM
|c Close Access
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|a 1000106157
|b CD-ROM
|c Close Access
|e Gong Badak Campus
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| 999 |
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|a 1000106158
|b CD-ROM
|c Close Access
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