Basic marketing : a global-managerial approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass. :
McGraw Hill ,
c2005
|
| Edition: | 15th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: | Accompanied by: Applications in basic marketing: clippings from the popular business press (214 p. : ill. ; 26 cm.) |
|---|---|
| Physical Description: | xli, 793 (22) p. : col. ill. ; 29 cm. 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references [p. 725-787] and index |
| ISBN: | 0072525231 0072947039 |