Basic marketing a global-managerial approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, Mass.
McGraw Hill
c2005
|
| Edition: | 15th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xli, 793 (22) p. col. ill. 29 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| ISBN: | 0072525231 0072947039 |