APA (7th ed.) Citation

Perreault, W. D., & McCarty, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarty. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass: McGraw Hill, 2005.

MLA (9th ed.) Citation

Perreault, William D., and E. Jerome McCarty. Basic Marketing: A Global-managerial Approach. 15th ed. McGraw Hill, 2005.