Principles and practice of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
McGraw-Hill
c2004
|
| Edition: | 4th ed |
| Subjects: |
MARC
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| 020 | |a 007710708X | ||
| 090 | 0 | 0 | |a HF5415 |b .J5 2004 |
| 100 | 0 | |a Jobber, David |d 1947- |e author | |
| 245 | 1 | 0 | |a Principles and practice of marketing |c David Jobber |
| 250 | |a 4th ed | ||
| 260 | 2 | |a London |b McGraw-Hill |c c2004 | |
| 300 | |a xxxiv, 941 p. |c ol. ill. |c 27 cm | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing |z Europe |v Case studies | |
| 999 | |a 1000101906 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||