|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000048788 |
| 005 |
20210412093000.0 |
| 008 |
050613s2004 |
| 020 |
|
|
|a 007710708X
|
| 090 |
0 |
0 |
|a HF5415
|b .J5 2004
|
| 100 |
0 |
|
|a Jobber, David ,
|d 1947- ,
|e author
|
| 245 |
1 |
0 |
|a Principles and practice of marketing
|c David Jobber
|
| 250 |
|
|
|a 4th ed
|
| 260 |
2 |
|
|a London :
|b McGraw-Hill ,
|c c2004
|
| 300 |
|
|
|a xxxiv, 941 p. ;
|c ol. ill. ;
|c 27 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|z Europe
|v Case studies
|
| 999 |
|
|
|a 1000101906
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|