Principles and practice of marketing
| Main Author: | |
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| Format: | Book |
| Published: |
London :
McGraw-Hill ,
c2004
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xxxiv, 941 p. ; ol. ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007710708X |