Principles and practice of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
McGraw-Hill
c2004
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xxxiv, 941 p. ol. ill. 27 cm |
|---|---|
| ISBN: | 007710708X |
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
McGraw-Hill
c2004
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xxxiv, 941 p. ol. ill. 27 cm |
|---|---|
| ISBN: | 007710708X |