Consumer behavior building marketing strategy

Bibliographic Details
Main Authors:	Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format:	Book
Published:	Boston McGraw Hill/Irwin
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior > United States Consumer behavior > United States > Case studies Market surveys > United States

Consumer behavior building marketing strategy by Hawkins, Del I., Best, Roger J., Mothersbaugh, David L.

Published 2007

Table of contents only

Published 2001

Published 1997