Consumer behavior building marketing strategy

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Consumer behavior building marketing strategy

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Bibliographic Details
Main Authors:	Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format:	Book
Published:	Boston McGraw Hill/Irwin
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior > United States Consumer behavior > United States > Case studies Market surveys > United States

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