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|a 0072536861
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| 020 |
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|a 0072536926 ,
|c (CD-ROM)
|
| 090 |
0 |
0 |
|a HF5415.33.U6
|b H38 2004
|
| 100 |
0 |
|
|a Hawkins, Del I. ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b building marketing strategy
|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney
|f contributing author, Eric C. Koch
|
| 250 |
|
|
|a 9th ed
|
| 260 |
2 |
|
|a Boston :
|b McGraw Hill/Irwin
|
| 300 |
|
|
|a xxvi, 790 p. :
|b col. ill. ;
|c 27 cm+.
|e 1 CD-ROM
|
| 440 |
0 |
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|v Case studies
|
| 650 |
|
0 |
|a Market surveys
|z United States
|
| 700 |
1 |
|
|a Best, Roger J. ,
|e author
|
| 700 |
1 |
|
|a Coney, Kenneth A. ,
|e author
|
| 999 |
|
|
|a 1000101861
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000101862
|b CD-ROM
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|