Consumer behavior : building marketing strategy
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Boston :
McGraw Hill/Irwin
|
| Edition: | 9th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxvi, 790 p. : col. ill. ; 27 cm+. 1 CD-ROM |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0072536861 0072536926 , |