Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Published: Boston McGraw Hill/Irwin
Edition:9th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Consumer behavior > United States
Consumer behavior > United States > Case studies
Market surveys > United States
Description
Physical Description:xxvi, 790 p. col. ill. 27 cm+ 1 CD-ROM
ISBN:0072536861
0072536926

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