Hawkins, D. I., Best, R. J., & Coney, K. A. Consumer behavior: Building marketing strategy (9th ed.). McGraw Hill/Irwin.
Chicago Style (17th ed.) CitationHawkins, Del I., Roger J. Best, and Kenneth A. Coney. Consumer Behavior: Building Marketing Strategy. 9th ed. Boston: McGraw Hill/Irwin.
MLA (9th ed.) CitationHawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 9th ed. McGraw Hill/Irwin.
Warning: These citations may not always be 100% accurate.