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00000cam a2200000 7i4500 |
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20060124093000.0 |
| 008 |
050220s2004 |
| 020 |
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|a 0749442018
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| 090 |
0 |
0 |
|a HF5415.2
|b .C25 2004
|
| 100 |
0 |
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|a Callingham, Martin ,
|e author
|
| 245 |
1 |
0 |
|a Market intelligence :
|b how and why organizations use market research
|c Martin Callingham
|
| 260 |
2 |
|
|a London :
|b Kogan Page ,
|c c2004
|
| 300 |
|
|
|a viii, 223 p. ;
|c 24 cm.
|
| 440 |
0 |
0 |
|a Market research in practice series
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing research
|
| 745 |
0 |
0 |
|a How and why organizations use market research
|
| 999 |
|
|
|a 1000101136
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|